Santa Monica, Calif -- (SPW) --
As the world of healthcare continues to evolve, the private sector is scrambling to keep up. An LA-based boutique ad agency, Standard Time, is promoting drug store giant CVS/pharmacy’s answer to the increased demand for accessible healthcare. CVS’ solution: the introduction of more advanced medical care in drug stores. The company’s successful branch of Minute Clinics avails nurse practitioners and physician assistants to customers in need of general exams. Starting today, CVS will offer flu shots in every store, including Minute Clinic locations, administered by certified pharmacists and nurse practitioners. Customers can even select their desired appointment time and schedule their flu shot online.
Standard Time is ushering in the news with an integrated campaign that includes broadcast spots, interactive banner ads and shopper marketing. For basic care, drug stores are now competing with doctor’s offices.
Standard Time‘s CVS “Flu Shot” campaign is aimed squarely at women on the go. The agency is laying groundwork with this demographic so women will increasingly look to CVS for family healthcare beyond prescription pickups and toothpaste. CVS aspires to veritable ‘one stop shopping,’ and this requires strategic consumer conditioning.
The interactive banner ads include a woman literally sneezing the words off of the web page. Bold but playful, the banner ads are an inventive way to grab short attention spans and direct customers to the CVS site.
The broadcast campaign, including ::30 Flutorial, open with a woman stating, “CVS/pharmacy and MinuteClinic make it easy to get a flu shot- even with my busy schedule.” CVS allows customers to schedule their shot appointments online at whatever time they see fit. The program’s accessibility is a convenient alternative to time-draining doctors visits.
CVS is making a major push to satisfy cash and time-strapped consumer demand for healthcare. Standard Time‘s campaign asks consumers to look at drug stores in a new way — a marketing mission which Standard Time agency appealingly fulfills.
CREDITS
CVS/pharmacy
Flu TV 2010
Airdate: 8/23/10
AGENCY
Agency: Standard Time
Managing Director: Michael Sharp
Executive Creative Director: Amy Demas
Executive Producer: Nicole Lundy
Account Supervisor: Sarah Russell
PRODUCTION
Production Company: Moxie Pictures
Director: Pam Thomas
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Line Producer: Elena Halvorson
Director of Photography: Tami Reiker
EDITORIAL
Editorial Company: Nomad LA
Editor: John Murray
Executive Producer: Susye Melega
Assistant Editor: Ryan Macdougall
POST PRODUCTION
VFX Company: Motion Theory
Senior Art Director: Mark Kudsi
Art Director: Rob Resella
Producer: Peter Nelson
Executive Producer: Javier Jimenez
MUSIC
Music Company: Rumble
Mix: Lime Studios
Sound Engineer: Loren Silber
Video Credits
Agency: Standard Time; Managing Director: Michael Sharp; Executive Creative Director: Amy Demas; Executive Producer: Nicole Lundy; Account Supervisor: Sarah Russell. Production Company: Moxie Pictures; Director: Pam Thomas; Executive Producer: Lizzie Schwartz; Head of Production: Roger Zorovich; Line Producer: Elena Halvorson; Director of Photography: Tami Reiker. Editorial Company: Nomad LA; Editor: John Murray; Executive Producer: Susye Melega; Assistant Editor: Ryan Macdougall. VFX Company: Motion Theory; Senior Art Director: Mark Kudsi; Art Director: Rob Resella; Producer: Peter Nelson; Executive Producer: Javier Jimenez. Music Company: Rumble; Mix: Lime Studios; Sound Engineer: Loren Silber
Contact:
Virginia ScrippsPresidentPress Kitchen LLC(310) 525-0271Contact Virginia via emailwww.presskitchen.com
SPW Category:Advertising Agency News
Tuesday, August 13, 2024
Bader Rutter CEO David Jordan
Bader Rutter announced today David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of the board of directors.“David is a dynamic, bold leader with a vision for the future of Bader Rutter and the B2B marketing industry,” Young says. “He fundamentally believes that the creation of the best work starts with profound business knowledge and that Bader Rutter is uniquely positioned to connect business strategy with human insights and creativity to drive client success in a quickly shifting B2B marketing industry.”Jordan has more than two decades of experience in business and marketing strategy, including holding leadership positions at a private equity family office. In the past five years, Jordan has led growth efforts to strengthen and diversify both Bader Rutter’s client roster and its talent and expertise in the essential industries of agriculture, food and animal care.“We have the healthiest, most diverse client portfolio in our history with more than $200B in market cap due to our driven, talented team and David’s strategic guidance and leadership,” Young adds. “Today, we represent a client roster spanning agriculture, food, pet care and manufacturing. The agency is in highly capable hands as we move into the future.”Jordan will lead Bader Rutter while also serving on the executive board of directors for BBN, the world’s largest B2B agency collective. In his role with BBN, Jordan works closely with global marketing leaders across 30 countries and 71 offices that represent more than 500 brands to find ways to solve the complex and ever-evolving needs of clients and the industry.“Because of my upbringing,... Read More
